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These articles were all written by members of the Decorus Lacuna writing team. These articles are available for reprint free of charge elsewhere, but we do ask that you include this link with the article:

This article is the work of <a href="http://www.decoruslacuna.co.uk/" title="Sheffield copywriting">Decorus Lacuna</a>.

The Importance of Being Witty

Why do I bother? I bet you’ve said that to yourself before, even if you haven’t said it to someone else. So it is with humour in writing: why bother with it? Let’s be positive though. Why DO you bother? Why do you write? Is it to get across a point? Is it to sell something, even if it’s only an idea and not ice to Eskimos? . . . Read more

Easy on the Eye: Writing for the Web

Even aside from the requirements of search engine optimisation, writing for the web is significantly different to writing for print. Many of the most important of these differences are results of the fact that reading from a monitor puts more strain on the eye than reading from paper. This extra strain means readers are more likely to skim-read the text – or ignore it all together . . . Read more

The Power of Creative Copywriting

Many organisations produce their own copy - writing is easy, they think. After all, anyone can pick up a pen. But using a non-professional writer is like using a junior doctor to perform a heart transplant. The operation may be competent, but will the heart work? . . . Read more

Why Proofreading Matters

Is there a purpose to proofreading your work? Very much so. When undertaking any form of writing, it’s important that each and every mistook is checked over. A mistake, such as the one contained in the previous sentence, is a clear example of an occasion when proofreading was necessary. The spell check has shown that this word is correct . . . Read more

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